January 10, 2014 Leave a comment
#IAmAnOwner and this weekend, I have been invited by The Oprah Winfrey Network to be a social media moderator for their @OWNers Twitter account during programming. I had a few people ask me what that means and if I would explain it here. So here are the details and how you can participate.
During the shows listed below, viewers use a #Hashtag to have live conversations about what is heard or seen, that resonates, surprises or inspires as a result of the programming. People re-tweet comments made by others, or share insights, ask questions and respond to comments.
Who are #OWNers? Viewers who believe in the vision of The Oprah Winfrey Network and it’s movement, which is about inspiring people to celebrate, learn, grow and be empowered to live their best lives by sharing what they are learning with others.
I’ve watched the network’s social media efforts unfold since it first aired and was immediately drawn to how they were engaging viewers. This effort, their “Twitter Takeover” initiative is a great way to organically grow a network while demonstrating the core of what social media is really about. Conversation. I hope you will join us. Below is the schedule and related hashtags and how to participate.