Supercharged Personal Branding and Twitter

Next week I will attend the Social Media Breakfast Minneapolis St. Paul. I learned about the event thanks to  Rick Mahn,  Social Media Strategist. Rick writes & consults on social media and it’s impact on the enterprise, exploring how it can be used to build relationships with customers or employees. The meeting will be at Allianz in Golden Valley, MN and the following items will be on the agenda:

1. Supercharged Personal Branding – by Mykl Roventine

What do you need to think about to build “Brand You?” It doesn’t matter what industry you belong or aspire to, everyone has a brand. Being able to define and convey your unique brand will become necessary skills as the explosive growth of the social web continues. The alternative is to be lost in the digital shuffle. Far from being complicated, there are simple lessons that can be applied immediately to get started. Tools, tips and common sense techniques will be explored to help harness your brand now and well into the future.

Holly Iverson, of Holly Marie Photography, will be taking free avatar photos of attendees. Holly has a BFA from the College of Visual Arts in St. Paul, MN.

Mykl is a Senior Interactive Designer at Allianz Life and self-proclaimed social media junkie. Mykl web sites and social media strategies and runs the Minneapolis chapter of TechKaraoke and blogs at

2. What Matters with Twitter, an in-depth look at 2 Million Tweets by Scott Pete

These days it seems that the Twitter metric given the most attention is Follower Count. But is that what really matters? In this presentation, we will explore how Twitter is being used by a group of 300 “Tweeters” over the past 5 months, to build their personal brand and/or support their business. This hand selected group includes 100 high volume users, 50 thought leading businesses, as well as 250 authors/speakers, business coaches, and marketers.

Scott Pete is part of the sales team at August Ash, Inc. – a Minneapolis Internet Marketing and Web Development firm. He has over 20 years of experience working within marketing agencies, end user environments, and as a freelance consultant in the Internet Marketing space. He specializes in the innovative application of technology to drive business results. His Web site is

3. The Scoop on Skimmer by representatives of Fallon, TBA

Skimmer is an Adobe® AIR™ desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities. It improves upon your day-to-day interaction with multiple social networks, removing distractions and providing a rich experience that is particularly suited to multimedia content.


I will be sure to give a recap and share what I take away from the meeting in a future post. Feel free to leave any questions, thoughts or comments you would like me to ask or share at this meeting. Feel free to follow me on Twitter at

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