Growing #OWNers Social @ Oprah Winfrey Network on Twitter

Wall page Kakie OWN

#IAmAnOwner and this weekend, I have been invited by The Oprah Winfrey Network to be a social media moderator for their @OWNers Twitter account during programming. I had a few people ask me what that means and if I would explain it here. So here are the details and how you can participate.

During the shows listed below, viewers use a #Hashtag to have live conversations about what is heard or seen, that resonates, surprises or inspires as a result of the programmingPeople re-tweet comments made by others, or share insights, ask questions and respond to comments.

Who are #OWNers? Viewers who believe in the vision of The Oprah Winfrey Network and it’s movement, which is about inspiring people to celebrate, learn, grow and be empowered to live their best lives by sharing what they are learning with others.

I’ve watched the network’s social media efforts unfold since it first aired and was immediately drawn to how they were engaging viewers.  This effort, their “Twitter Takeover” initiative is a great way to organically grow a network while demonstrating the core of what social media is really about. Conversation. I hope you will join us. Below is the schedule and related hashtags and how to participate.

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Hey Marketers! Time to Get on Board with QR Code Mobile Media!

This is a QR code which is similar to a barcode, but provides much more information that is revolutionizing marketing

There is a new barcode in town called “QR codes.”  It’s much more than just a barcode. It is changing the way people are doing things all over the world. Scanning these codes is similar to scanning items at Target or Wal-Mart with your mobile phone, but QR codes have far more data than barcodes. The “QR” in QR code is an acronym for Quick Response. It is an application on a mobile phone that leads people to additional information, videos, text, websites and more. It uses Smartphone technology to speed read high capacity, high density data by scanning it.  The applications can be downloaded onto an iPhone or Blackberry.



QR codes are:

  • Two-dimensional barcodes
  • Easy to generate. Create your own codes at QR Stuff
  • Placed in multimedia, on signs, products and business cards
  • Scanned by mobile phones
  • Leads people to more information (website, v-cards, coupons, additional text, product information)

The QR code can display on:

  • Business cards to scan and download a v-card right to your address book
  • Signs or brochures for travel based tours and reviews
  • Bus stop signs to find schedules and routes
  • Department store check out areas that will have a coupon or discount
  • Art gallery items telling more about each peice

How they work:

  • Download the application to your Smartphone
  • Take a picture of the QR code with your cell phone
  • QR reader decodes it
  • It directs you to more information. (Educational websites or additional text and more)

Mobile phone illustration of how QR codes work. They are a marketing tool that has been used extensively in other countries like Japan.

It’s easy! Please, share your thoughts about this below.

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The Future of Advertising – Moving from WTF? to FTW!

Thanks to Tim Brunelle at Hello Viking, I had an opportunity to listen to David Armano speak at a Minnesota Interactive Marketing Association event. The title of the presentation was “The Future of Advertising WTF?” Below is my commentary.

Hey corporate america, we in social media have some things to share. If you are going to play in digital space, we need you to understand that the key is providing value to your consumers through function.  Start thinking about how you can pull your clients together to be a resource for one another. How can you engage your customers? The signs are everywhere telling us there is a new model that mass marketing hasn’t adopted yet. There are issues in advertising that are preventing agencies from working the way they should.

What are the cracks in the media model?

  1. Assembly line thinking – In this model, there are repeatable processes in place. The problem are the cracks in the machines. Using social media as a marketing tool heavily depends on finding a niche. The agency machine was built around communications to the masses
  2. Silos – As long as I have worked in Corporate America this has been an ongoing conversation that says “We need to breakdown silos.” Silos in organizations are occur because so many departments are created and no one is talking to one another. The result is that collaboration doesn’t happen, meetings do
  3. Large Scale Production – This is the old model that says “Appeal to the masses”. a 1-way flow of marketing information to the masses. In todays economy, most are not sure if it is right, but at the end of the day, money needs to be made so companies fall back on “business as usual. The question organizations need to ask is whether or not they are using the right production model. There is a fear of moving forward because there is no consistent historical data to prove what works and what doesn’t in social media.

Change is happening. “Craig is the new David and Goliath is in trouble” Craigslist has changed the mix. There is nothing sexy about how they look or behave. Why should consumers pay traditional publications like the New York Times or StarTribune, when they can do the same thing in a functional tool like Craigslist?

So what is the new reality?

  • The new copywriters and art directors now have competition and it is everyone.
  • When people are the message it is more real because they are passionate about issues and that shines through
  • They are moving from passive consumption to active participation
  • We have different mindsets
  • Customer service sucks, Twitter works

Have you ever spent 30 minutes responding to someone online? That is COMPLETE ENGAGEMENT and corporations should be moving in that direction. Imagine the power and impact brands can have if they do it right. Would you rather have thousands of fully engaged users? Or millions of users who are not? So, according to David, “The future of advertising is BEHAVIOR and companies need to embrace it.  Surprise customers by adding value, not cramming messages down their throat. That is the key to moving from WTF to FTW


  1. The “What” in WTF is the fact that the old advertising agency model is broken.
  2. The FTW means it is time to start embracing a new model and taking risks to do things differently

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Supercharged Personal Branding and Twitter

Next week I will attend the Social Media Breakfast Minneapolis St. Paul. I learned about the event thanks to  Rick Mahn,  Social Media Strategist. Rick writes & consults on social media and it’s impact on the enterprise, exploring how it can be used to build relationships with customers or employees. The meeting will be at Allianz in Golden Valley, MN and the following items will be on the agenda:

1. Supercharged Personal Branding – by Mykl Roventine

What do you need to think about to build “Brand You?” It doesn’t matter what industry you belong or aspire to, everyone has a brand. Being able to define and convey your unique brand will become necessary skills as the explosive growth of the social web continues. The alternative is to be lost in the digital shuffle. Far from being complicated, there are simple lessons that can be applied immediately to get started. Tools, tips and common sense techniques will be explored to help harness your brand now and well into the future.

Holly Iverson, of Holly Marie Photography, will be taking free avatar photos of attendees. Holly has a BFA from the College of Visual Arts in St. Paul, MN.

Mykl is a Senior Interactive Designer at Allianz Life and self-proclaimed social media junkie. Mykl web sites and social media strategies and runs the Minneapolis chapter of TechKaraoke and blogs at

2. What Matters with Twitter, an in-depth look at 2 Million Tweets by Scott Pete

These days it seems that the Twitter metric given the most attention is Follower Count. But is that what really matters? In this presentation, we will explore how Twitter is being used by a group of 300 “Tweeters” over the past 5 months, to build their personal brand and/or support their business. This hand selected group includes 100 high volume users, 50 thought leading businesses, as well as 250 authors/speakers, business coaches, and marketers.

Scott Pete is part of the sales team at August Ash, Inc. – a Minneapolis Internet Marketing and Web Development firm. He has over 20 years of experience working within marketing agencies, end user environments, and as a freelance consultant in the Internet Marketing space. He specializes in the innovative application of technology to drive business results. His Web site is

3. The Scoop on Skimmer by representatives of Fallon, TBA

Skimmer is an Adobe® AIR™ desktop application designed to streamline, beautify, and enhance the experience of participating in your most frequently used social networking activities. It improves upon your day-to-day interaction with multiple social networks, removing distractions and providing a rich experience that is particularly suited to multimedia content.


I will be sure to give a recap and share what I take away from the meeting in a future post. Feel free to leave any questions, thoughts or comments you would like me to ask or share at this meeting. Feel free to follow me on Twitter at

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“Internet User Experience: Where we are and where we’re going”

Tomorrow morning I will be attending a breakfast sponsored by the Minnesota Interactive Marketing Association (MIMA) in Minneapolis to see Nick Finck discuss the topic of user experience on business websites. Nick Finck is co-founder of Blue Flavor, a web design company that focuses on creating web experiences. Nick has worked on the Web for over 10 years and specializes in information architecture, interaction design, usability and user research

Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peets Coffee, University of Denver, and others.

What can I expect to get as a result of attending this forum? According to MIMA, perspective on the following.

* A sense of where user experience is headed

* Knowledge of how context impacts the user experience

* An understanding of how new technologies are changing both context and user experience

I will be sure to let you know more about the forum in a later post. Stay tuned for details.

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Lets Continue Defining Interactive Marketing

Over the past several years, I have obtained working knowledge and education about social media and online marketing. I have talked with people who are excited, indifferent, irritated, confused or intimidated by it. We still have a lot to learn because the complexities of technology are moving so quickly. The opportunities for innovation are endless but the definition (or explanation of)  “interactive marketing” or “social media” do not have to be overwhelming.

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