Imagination, Innovation, Knowledge and the Future

I remember elementary school days and the competitive nature of being the first to raise our hands, or be chosen to answer a question, push a button, stand in line, answer the phone. In our culture, kids are rewarded for having the correct answers and being right, which sets the stage for absolutes.

In the United States, the tendency for people to be monocratic stems from a justice system based off of win or lose causing many people to think about life in terms of being right vs being wrong. On one hand we have success, and on the other failure. We have different kinds of knowledge, which comes from numerous sources. For example, we have knowledge that comes from education, knowledge that comes from wisdom, knowledge that comes from doing, knowledge that comes from technology, knowledge of self, etc.  This world is so full of possibilities, there is no way we can comprehend all there is to know and understand. It makes me wonder; “what if every idea we have ever known, was wrong?” Even Einstein believed imagination is more important than knowledge.

Kiplinger a has an article called; The Top 10 Jobs That Didn’t Exist 10 Years ago. Imagine for a moment what the world will be like 10-15 years from now. What new jobs, technologies and lifestyles will be created? Consider what kind of challenges/opportunities that will present. How could that impact your future? There are complicated issues we will need to address. Some examples could include:

  • Making the internet safe to use, while keeping it open so people can innovate
  • How we communicate with people
  • Ways government will capture taxes and solve crime
  • How we connect with things
  • Potential E-commerce and marketing dilemmas
  • New consumer and employment markets
  • Moving economies
  • We will need longer IP addresses (more people)

Recently in one of my classes, we had a conversation about this concept of our culture, the idea of random variables and the evolution of knowledge. I took notes as the professor spoke. He said;

Knowledge can be explained as independent variables that exist between two things and how they relate. It has been defined from perspectives that have been brought to the table. Intervening variables create unintended outcomes, creating more knowledge. Being right is not as important as realizing or admitting what we do not know because all knowledge is subject to doubt. We have to acknowledge there is unlimited uncertainty no matter how much we know.

-Dr. Heino A. Beckman

In leadership, some of the best people I have worked have been open to possibilities. What do you think, about knowledge coupled with innovation? Please share below.

Hey Marketers! Time to Get on Board with QR Code Mobile Media!

This is a QR code which is similar to a barcode, but provides much more information that is revolutionizing marketing

There is a new barcode in town called “QR codes.”  It’s much more than just a barcode. It is changing the way people are doing things all over the world. Scanning these codes is similar to scanning items at Target or Wal-Mart with your mobile phone, but QR codes have far more data than barcodes. The “QR” in QR code is an acronym for Quick Response. It is an application on a mobile phone that leads people to additional information, videos, text, websites and more. It uses Smartphone technology to speed read high capacity, high density data by scanning it.  The applications can be downloaded onto an iPhone or Blackberry.



QR codes are:

  • Two-dimensional barcodes
  • Easy to generate. Create your own codes at QR Stuff
  • Placed in multimedia, on signs, products and business cards
  • Scanned by mobile phones
  • Leads people to more information (website, v-cards, coupons, additional text, product information)

The QR code can display on:

  • Business cards to scan and download a v-card right to your address book
  • Signs or brochures for travel based tours and reviews
  • Bus stop signs to find schedules and routes
  • Department store check out areas that will have a coupon or discount
  • Art gallery items telling more about each peice

How they work:

  • Download the application to your Smartphone
  • Take a picture of the QR code with your cell phone
  • QR reader decodes it
  • It directs you to more information. (Educational websites or additional text and more)

Mobile phone illustration of how QR codes work. They are a marketing tool that has been used extensively in other countries like Japan.

It’s easy! Please, share your thoughts about this below.

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