Growing #OWNers Social @ Oprah Winfrey Network on Twitter
January 10, 2014 Leave a comment
#IAmAnOwner and this weekend, I have been invited by The Oprah Winfrey Network to be a social media moderator for their @OWNers Twitter account during programming. I had a few people ask me what that means and if I would explain it here. So here are the details and how you can participate.
During the shows listed below, viewers use a #Hashtag to have live conversations about what is heard or seen, that resonates, surprises or inspires as a result of the programming. People re-tweet comments made by others, or share insights, ask questions and respond to comments.
Who are #OWNers? Viewers who believe in the vision of The Oprah Winfrey Network and it’s movement, which is about inspiring people to celebrate, learn, grow and be empowered to live their best lives by sharing what they are learning with others.
I’ve watched the network’s social media efforts unfold since it first aired and was immediately drawn to how they were engaging viewers. This effort, their “Twitter Takeover” initiative is a great way to organically grow a network while demonstrating the core of what social media is really about. Conversation. I hope you will join us. Below is the schedule and related hashtags and how to participate.
Sunday January 12th
8:00p.m. CST Program: Next Chapter: Oprah visits with Joel Olsteen (social edition) Hashtag: #NextChapter
How to participate:During the programming listed above, tune in to the @OWNTV Network. Then log in to your computer and go to TweetChat.com and login with your Twitter User ID and password. You will be prompted to enter the desired hashtag. Once that is complete a live stream will begin scrolling showing who is tweeting for that hashtag in real-time. You can tweet right from that page. Each time you send a tweet, you don’t have to type in the #hashtag because it will already be there for you. Have questions? Let me know below or reach out to me on Twitter @Kakief. Thanks for visiting my blog, have a great weekend!