Nielsen Publishes “The State of Social Media Report 2012”

Just a few key findings:

How social media and its impact on marketing

  • Mobile is driving continued growth of social media and marketing
  • Based on findings, one in three users say they prefer to use social media for satisfaction or complaints.
  • There is power in word-of-mouth because consumers have access to more people daily through social media.
  • Social media has changed how consumers make purchasing decisions
  • There are opportunities for engagement because attitudes towards advertising via social media is still changing

Special thanks to Blois Olson from Tunheim for sharing this.

About KakieF
To learn more about Kakie Fitzsimmons, please select "A NOTE FROM KAKIE" tab at the top left of this page. Thanks for visiting my blog!

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