Nielsen Publishes “The State of Social Media Report 2012”
December 12, 2012 Leave a comment
Just a few key findings:
How social media and its impact on marketing
- Mobile is driving continued growth of social media and marketing
- Based on findings, one in three users say they prefer to use social media for satisfaction or complaints.
- There is power in word-of-mouth because consumers have access to more people daily through social media.
- Social media has changed how consumers make purchasing decisions
- There are opportunities for engagement because attitudes towards advertising via social media is still changing