Nielsen Publishes “The State of Social Media Report 2012”


Just a few key findings:

How social media and its impact on marketing

  • Mobile is driving continued growth of social media and marketing
  • Based on findings, one in three users say they prefer to use social media for satisfaction or complaints.
  • There is power in word-of-mouth because consumers have access to more people daily through social media.
  • Social media has changed how consumers make purchasing decisions
  • There are opportunities for engagement because attitudes towards advertising via social media is still changing

Special thanks to Blois Olson from Tunheim for sharing this.

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To learn more about Kakie Fitzsimmons, please select "A NOTE FROM KAKIE" tab at the top left of this page. Thanks for visiting my blog!

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