Nielsen Publishes Q3 2011 Report: The State of Social Media


Just a Few Interesting Key Findings:

  • 4 in 5 internet users visit social networking sites
  • 40% social media users access from mobile
  • 70% adult social networkers shop online (12% more likely than others)
  • 53% active social networkers follow a brand online
  • 32% follow a celebrity
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