Google Donates $5 million for Digital Journalistic Innovation
October 27, 2010 Leave a comment
When was the last time you bought a newspaper? As mobile technology continues to evolve, more and more people are reading their news online. Sites like Craigs List are causing classified ad revenue to decrease. Many argue that Google is killing the news business and recently Google announced a donation of $5 million dollars to spur innovation in journalism and news. The money will go to the Knight Foundation whose mission is to; “..seek opportunities that can transform both communities and journalism, and help them reach their highest potential.”
Last December, Google CEO Eric Schmidt wrote an article in the Wall Street Journal Called; “How Google Can Help Newspapers; Video didn’t kill the radio star, and the Internet won’t destroy news organizations. It will foster a new, digital business model.” The purpose was to extend a hand and demonstrate to news media that the company does care and wants to help and is making efforts to news organizations that are struggling. The process and products of print media continues to transform and as it does, a company like Google knows that sometimes the best ideas come from consumers despite the fact that they have been criticized for ruining the industry.
Back when Google was a “one size fits all” search engine, most people had no idea that our world would evolve to where we are now. Google now has software that translates languages or has the ability to identify images vs. content. Most individuals didn’t think that social media could be a form of customer service and pull people together for great causes. I believe the possibilities are endless for the journalistic community and look forward to what is in store.