Top 5 Reasons Small Business Should Care About Foursquare
September 20, 2010 2 Comments
- Location-based services using GPS has great business potential
- Learn more about customer demographics including first time visitors, gender, return customers, age, etc.
- Provides incentives bring new prospects in the door
- Rewards loyal customers
- Registered users can connect with other friends on the network, know where they have been. This provides huge potential for referrals.
According to Mashable, a recent McDonald’s Foursquare Day Campaign Increased Checkins by 33%. According to McDonald’s head of social media, Rick Wion tweeted that “the 33% increase was in the number of checkins. We consider checkins the same as a person entering the restaurant.”