Social Media Maven Chris Brogan: Listen – Connect – Publish
February 6, 2010 Leave a comment
The other night I had the opportunity to meet Chris Brogan at an event called “Reputations” that was hosted at the Best Buy corporate headquarters in Richfield, Minnesota. Below is a summary of what I took away from the discussion.
Listen – The first marketing question should always be; “How can I help you?” Listening is the secret sauce that is cool and the minute people are treated nicely and feel seen, you matter. In social media and life, it isn’t about the tools, it is the intention and the motivation behind it. The tools we use to listen gives content and knowledge of customer issues. When we listen, it cultivates relationships that yield.
Connect – Be helpful. Find people who arent in your vertical and talk about them because it is best when they explain how they know you. It is amazing what can happen when we don’t talk about business. The more we talk about the people around us, the better we look. The old thinking of “don’t send them to your competitors,” needs to change. People think its cool when we mention the competition. They will remember that so talk about who else has really good issues.
Publish – The purpose for publishing is to leverage platforms through blogs, video or podcast, etc. so that discussion around the campfire can begin. The key here is to make the information relevant to the audience. If we want to see people take action, create information they can use, not how great our products are. Brogan says on his blog:
“The trick with publishing is to make the information relevant to the consumer of this media. B2B has great opportunities in using publishing to improve the communications/sales process by making simple, short videos instead of simply lobbing white papers. Customer service can create behind-the-scenes blogs to show how to better use a product. Smaller businesses can capture their best customers in a photo or quick video. People can record radio shows that cover what matters most to the business. The possibilities are endless, and the opportunities to promote great content are equally dizzying in their promise.”