The Impact of Social Media in Your Job Search


A while back I wrote a post called Power House Personal Branding 101: Get Started I also went more in-depth in a post called: Online Reputation Management and Crisis Communications Planning.

I asked a critical question in those articles. Do you know your digital footprint?

People who use social media platforms are uneasy about blurred lines between professional and personal privacy. This is because they want to protect negative or personal content. When something is posted on line and then later is deleted, it doesn’t mean the information disappears. Instead, it is indexed, so if someone wants to search the list, it isn’t that hard to find that content. It is there forever so when it comes to your job search, its critical to know how transparent information for and about you comes across online.

 A survey was conducted in the summer of 2009 by Harris Interactive for CareerBuilder.com and found that:

  • 45% of HR professionals in the US used social media platforms to research job candidates
  • 35% of those interviewed were disqualified for a job as a candidate
  • 18% said they found information on a social network that caused them to hire an employee
  • 14% of surveyed employers disregarded candidates that use smiley face emoticons

Check here to see if you meet the social media recruitment test.


By Kakie Fitzsimmons

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About KakieF
To learn more about Kakie Fitzsimmons, please select "A NOTE FROM KAKIE" tab at the top left of this page. Thanks for visiting my blog!

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