Best Buy Leverages Twitter Opportunity

Electronic retailer giant Best Buy is creating a customer service team, @Twelpforce, that will listen to the chatter on Twitter and respond to questions people may have about electronics. It appears as though they are using the hashtag #twelpforce.

Why is that so cool? Because they are creating personal service and expertise that is authentic and transparent which is what social media is all about. The report came out on Bloomberg on July 2nd in an article called Best Buy Uses Twitter to Create Sales, Service Team (Update1)

CMO Barry Judge (@bestbuycmo) alluded to this on his blog in a post titled Bringing Dream Support To Life In The Customer Experience. where he is quoted as saying “I think what you will notice, in the next several months, is a renewed commitment to making our customers’ happy; unparalleled support to make technology work the way it should; and advertising that gets at the heart of our brand. Let me know. I am always listening and I want to know how we are tracking.”

I worked at Best Buy in the late 80’s and even back then, I remember Dick Schultz (the company founder and former CEO) talking about HTDV transitions in 2009. (Yes, they were talking about it back then). I say kudos to Mr. Judge and the rest of his team for continuing with the legacy of a forward thinking Mr. Schultz. Let’s hope more companies are quick to follow suit and embrace social media as a marketing tool.

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By Kakie Fitzsimmons

About KakieF
Thanks for stopping by. In case you were wondering, my name, “Kakie“, is pronounced like the color khaki. Writing is a creative outlet for me and I founded this blog as a tool to do something worthwhile. I want to take my passion for learning and use it to create connections by sharing knowledge. Everyone has a story to tell and when we give, we get. I care about the work I do and enjoy using my curiosity, creativity and resourcefulness to solve problems and turn them into opportunities. Using our common experiences to collaborate can result in the power to grow, teach, learn, connect and be better for the experience. As I work with dynamic people and organizations trying to figure out how to adapt to, and approach this new world, it thrills me each time we teach one another. So let’s get started and begin conversations about possibilities that help us be even better! My professional journey has woven in and out of Fortune 500 corporate environments and startup ventures, through roles that bestowed titles such as; VP, Award Winning Entrepreneur, Author, Blogger, Strategic Management Consultant, Marketing Director and more. As an Executive MBA Graduate, I have been fortunate acquire skills that position me as a great learner, leader and team builder who knows how to create a vision and provide inclusive direction that brings everyone along. My resourcefulness and analytical thinking skills help me make assessments that result in thorough research and analysis to make good business decisions, while maintaining flexibility to change direction when necessary. International business study and travel have taught me the importance of remaining relevant as a global citizen. As a Project Management Institute (PMI) Certified Project Manager (CPM), I am an implementer who knows how to take initiative, stay focused on the end goal and get results on time and under budget. Imagine a world where we all become the great leaders we aspire to be. It can be done! New doors are opening every day and I am optimistic about our future. It is my belief that successful people want to help each other and my desire is to have discussion about things that are meaningful to you. Please don’t keep me a secret. I would love to connect with you and others you think I should meet. Thank you for joining the conversation!

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