SEO (Search Engine Optimization) 101 – What does it all mean?
May 6, 2009 2 Comments
The other night I had the opportunity to listen to Lisa Helminiak, Principal and Strategist at Azul 7 give a presentation called, “Search Engine Optimization 101: Strategies to Raise Visibility and Drive Web Traffic.” She did a great job and discussed a number of topics. She discussed how internet searching is changing the way traditional marketing and that is approaching email as the #1 internet activity.
I have had people ask me; “What is SEO?” It is an acronym for Search Engine Optimization. Simply put, SEO is the strategy to optimize website presence to get high organic ranking through engines such as Google or Yahoo. In this post, I am going to share some basic acronyms used in SEO that are important to know:
- PPC – Pay per click. Ads are placed on the internet and show up in results on searches. A fee is charged when someone clicks on the link through to your page.
- SEM – Search engine marketing – this is the marketing umbrella term for SEO and PPC
- CPC – Cost per click. A marketing formula used to determine price ads online. Advertisers pay internet publishers based on the number of clicks on the ad.
- CTR – Click through rate. The ratio of people exposed to the PPC compared to the people who see the ad and click through to your landing homepage.
- KPI – Key performance indicators. This is the web analytics measurements where the search engines gather information from the internet or on individual websites
- KEI – Keywords effectiveness index. Measures how effective a keyword is for your website. It is based on popularity of that word in a search by internet users.
- URL – Uniform resource locator. This is the domain name for a site.
Web analytics is the process of analyzing behavior of those who come to a website and move around it. Web analytics tells a site owner so much information that includes the some of the following:
- How many users come to a site
- Referrals – where they came from
- Number of page views and length of stay
- Unique visitors – if it is their first time on the site
- Region – Country, state and city
- Search keywords that brought somone to your site
Personally, I use Google Analytics, which is free and provides a ton of great insight. In my next post, I will share information about organic search, content and how it all pulls together. Feel free to leave comments below!