Power House Personal Branding 101: Get Started
April 30, 2009 4 Comments
I had the opportunity to listen to Mykl Roventine at the Social Meda Breakfast Minneapolis St. Paul. Mykl brands himself as “a designer of things.” Below is a recap of what I pulled from the presentation:
How does one set themselves apart from everyone else? The good news about the web is everyone has a chance to stand out. It is important to keep in mind that the internet makes us transparent and we ar our own brand. Everything we say and do online is there forever, even when we can’t see it anymore because it is hiding somewhere in an indexed file for anyone to access. So ask yourself: What is your digital footprint?
Identify your brand – A job title and description does not define us. We are our own brand and it is what resonates inside of us. Our passion authenticates our value. Start by creating a brand toolbox to carry on the journey. Create a mantra that answers some of the following questions:
- What is your message and what are your goals
- What is your gift? How can you use it to help others?
- What experiences can you share?
- What is your value proposition? What makes you unique?
- Who is your audience
- How do you bring value to them?
Brands can be stories that convey personality. Your brand will evolve and change over time. On your journey you are going to add to your toolbox so it becomes even better than it already is. Think about having one destination that is your “about me” page and have everything point to it. Start with a quality avatar across all platforms. If you don’t know what an avatar is, wiki defines it as: A computer user’s representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games.
Be consistent and tie it all together – In order to maintain integrity for the brand, it is important to be sure the message is consistent. It is important to tell our stories in ways that conveys personality. It is okay to have 3 versions of a bio.
- Micro (1 sentence)
- Short version (1 Paragraph)
- Long version, (4-7 paragraphs.) G
Go out onto the internet and conduct a self-audit so you know where you are listed. Make sure your information is up to date and that you are using a consistent avatar across all mediums. Choose the social sites where you want visibility and then go back to the sites you aren’t using any longer to re-direct people to your site. If needed, write a note there saying “The best way to find me is to go to https://kakiewrites.wordpress.com.” Have all pages point to the same place and it should be your “about me” page.
Share – Become part of the conversation, answer questions, comment on other sites, use your voice and be thoughtful. Create information that is worth passing along and share it with others. Reward people who are participating in the conversation by e-mail or on Twitter. Monitor and maintain the information. Sign up the brand up for a google alerts to listen to the chatter about it on the internet. Hopefully this information is just enough to kick start your brand. Please become a part of the conversation and comment below!