Innovation: Concept to Creation to Launch

The portfolio below is one of many examples that demonstrate how Kakie has used her innovation and creativity as Vice President and Founding Partner at Farmer’s Hat Productions, a children’s product and publishing company. Along with a team of great people, Kakie co-created and launched award-winning children’s books and product extensions.  Comments? Feel free to leave them below. You may also access a portfolio of examples in a photo album located here on Google

The Characters and Logos:

Bur Bur and Friends Characters

The final cast of characters after seven years in production

Farmer's Hat Productions Logo and Tagline

Company logo and tagline


Product and media brand logo and design


Websites evolution and redesign(s)

Awards and honorable mentions

  • Semi-Finalist, Minnesota Cup
  • Nickelodeon Parent’s Picks Award – best local blog Twin Cities
  • Disney iParenting Media Awards
  • Teacher’s Choice Awards
  • Presidential recognition, Bill Clinton and Barack Obama

_________________________________________________________________________________________________Bur Bur and Friends created by Farmers Hat Productions           Bur Bur and Friends Product Extensions by Farmer's Hat Productions


The Books

Bur Bur's Boating ABC's CoverBur Bur's Fishing Adventure Cover

Anna Goes Hiking Cover

Bur Bur Throws Out the First Pitch Cover



Mascots (National Product Launch, Mall of Americal)

National Product Launch, Mall of America

Mascots, Anna and Bur Bur made by Vee Corporation

Bur Bur and Friends Mascots (Vee Corporation)

Mascots Choreographed Dance and activities, Mall of America National Product Launch


Trade-show Collateral


Media Coverage & Spokes Person

ABC Affiliate Boston Market WCVB CityLine 07/01/07

NBC Affiliate Minneapolis Kare-11 Sunrise Announcement of National Product Launch at the Mall of America 07/21/07

CBS Affiliate Minneapolis WCCO Four News Saturday Morning – The back story behind Bur Bur and Friends 07/28/07

Chicago WLS ABC 7 News This Morning 09/10/07

About KakieF
To learn more about Kakie Fitzsimmons, please select "A NOTE FROM KAKIE" tab at the top left of this page. Thanks for visiting my blog!

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